On a slot machine, it seems pretty easy to
identify a win and a loss.
Here’s a win on a popular Ontario casino machine
The machine flashes and makes positive sounds.
In this case, the player won 150 credits.
Here is a loss.
The machine does not light up or make any
Here, the machine lit up and made positive
sounds as if there were a win.
However, it is not a win.
The player has wagered 75 credits and only
Research shows that players physiologically
react to LDWs in the same way as they do to
wins regardless of whether they realize that
these are not actually wins.
These losses can be quite deceptive, giving
players positive reinforcement for what is
actually a loss disguised as a win.
Some casinos have a Lobstermania game where
1 credit is worth 5 dollars, making the “Max
Bet” 375 dollars.
If this player were playing that game, they
would have lost 250 dollars on the last spin.